The Birth of the IPod - A Boxego Moment in History - 23rd October 2001

Oct 23, 2013

A Boxego Timeline journal entry...

Before the Ipod, digital music players fell in to two categories, they were big, heavy and clunky or they were useless. On 23rd October, Steve Jobs and the big brains at Apple changed that forever.

At first some people were not convinced. The critics found fault with the $400 price tag, they didn’t like the “wheel” interface (no irony intended) and they didn’t like that it wasn’t Windows compatible.

The name iPod was proposed by Vinnie Chieco, a freelance copywriter, who (with others) was called by Apple to figure out how to introduce the new player to the public. After Chieco saw a prototype, he thought of the movie 2001: A Space Odyssey and the phrase "Open the pod bay door, Hal!", which refers to the white EVA Pods of the Discovery One spaceship. Chieco saw an analogy to the relationship between the spaceship and the smaller independent pods in the relationship between a personal computer and the music player.


Apple researched the trademark and found that it was already in use. Joseph N. Grasso of New Jersey had originally listed an "iPod" trademark with the U.S. Patent and Trademark Office in July 2000 for Internet kiosks. The first iPod kiosks had been demonstrated to the public in New Jersey in March 1998, and commercial use began in January 2000, but had apparently been discontinued by 2001. The trademark was registered by the USPTO in November 2003, and Grasso assigned it to Apple Computer, Inc. in 2005.

There have since been five versions, and more than 320 million have been sold, with ten billion songs bought from Apple’s music store iTunes. 

Category: Moment